Telcordia® Ringback Tones

A ready-to-deploy service application that's proven to boost Average Revenue Per User (ARPU) and open lucrative opportunities with content providers.

Telcordia® Ringback Tones lets subscribers on any fixed, mobile, or IMS network personalize their own tones with music and messages. Its proven ability in the marketplace enables you to:

• Support your subscribers' hunger for "my own" calling features
• Deliver these exciting capabilities over any network
• Deploy and operate your ringback tone service at minimal cost

Ringback Tones requires no extra hardware. The service runs on our Telcordia® Converged Application Server, so costs of ownership and operation are minimal, and you're positioned for maximum revenue generation. And, because we support a broad range of standards, including SIP/VoIP, CAMEL, WIN, INAP and AIN, you can deploy it now and migrate to IP at your own pace without disruption or additional expenses.

Ringback Tones is also designed to unleash multiple, new revenue streams by:

• Giving operators access to a variety of content providers
• Making service delivery both handset- and network-independent
• Capitalizing on the hot and still growing trend of user-customization
• Supporting transparent migration to IMS technology.

Our Ringback Tones lets you forge relationships with virtually any content provider, so subscribers can further personalize their ringback tones with messages, jokes, news, stock quotes, sports updates, their own musical compositions, or any combination.