Press Release:
Telcordia Drives Adoption of Mobile Services through Subscriber Intelligence and Service Delivery
Service Delivery and Interconnection Solutions from Telcordia help Mobile Service Providers and Content Providers Can Tap Vast Repositories of Subscriber Information to Deliver New Services
PISCATAWAY, NJ - April 1, 2009 - In today's market landscape where mobile service providers struggle with the commoditization of voice services and need to increase their bottom line, opportunities still exist for them to work with content providers to identify new revenue streams, and one of the most important market drivers will be to find ways to rapidly increase subscriber adoption of new value added services. According to Telcordia (www.telcordia.com), a global leader in the development of fixed, mobile and broadband communications software and services, the key to driving new service adoption is tapping into the vast repository of subscriber information that each mobile service provider already possesses but does not fully leverage.
Consumers want voice, data and video content, delivered seamlessly, regardless of network, location or device type, and with control over features, bundles and privacy. Speedier adoption comes through the timeliness, relevancy and integration of new services to a subscriber. For example, a subscriber may or may not want a coupon for coffee randomly sent to his/her mobile phone. However, if that subscriber regularly visits his/her favorite coffee house every Tuesday and Friday morning, then the timeliness, relevancy and integration of sending a coupon through value-added services (e.g. location-based, mobile marketing, etc.) plays a significant role in lifestyle choices, purchasing decisions, CRM and brand loyalty.
"To deliver timely, relevant and integrated services, three essential components are required: information, intelligence and interconnection," said Richard Jacowleff, President, Interconnection Solutions, Telcordia. "Our mobile solutions deliver these critical components that enable service providers to deploy more advanced interactive services."
Two of Telcordia's mobile solutions come into play in the acquisition and use of real-time subscriber data. The Telcordia® Real-Time Charging and Telcordia® Real-Time Policy solutions consolidate charging processes on one convergent application server that handles prepaid, postpaid, voice-data-content, fixed mobile-cable and value added services offerings.
"In addition to generating greater ARPU, intelligence that is derived from real-time subscriber data can be extremely valuable in creating revenue-generating business opportunities between service providers and content providers by properly delivering next generation prepaid, mobile advertising, advanced policy and charging capabilities and personalized, value-added services," said Mike Wojcik, President, Service Delivery Solutions, Telcordia.
Complementing the Telcordia Real-Time Charging and Real-Time Policy solutions, Telcordia Interconnection Solutions address the challenge of seamlessly delivering content by managing and providing the crucial subscriber information required to properly configure content for any network or device.
Telcordia Real-Time Charging and Real-Time Policy solutions populate a vast repository of real-time subscriber data, and Telcordia Interconnection Solutions serve as a clearinghouse of information to applications and content provider portals that deliver value-added services to subscribers.
"Telcordia enables an interactive, integrated service environment that can extend the reach of new services and accelerate service adoption," added Wojcik. "It can move real-time into postpaid, and delivers the value-added attributes that open the wallets of prudent mobile subscribers and promotes the type of brand differentiation that engenders their loyalty."
For more information on Telcordia Real-Time Charging and Real-Time Policy solutions, please visit
http://www.telcordia.com/products/realtime_charging/index.html.
For more information on Telcordia Interconnection Solutions, please visit
http://www.telcordia.com/services/interconnection/index.html.
For more information about Telcordia, visit www.telcordia.com.
Contact:
Sharon Oddy
Telcordia Technologies, Inc.
(732) 699-4203
oddys@telcordia.com
Kirsten Woodard or Yasmin Ezaby
GRC for Telcordia
+1 949-608-0276
telcordia@globalresultspr.com