Press Release:
A4AMobile Launches BWYNOW, Powered by Telcordia
Portal Allows Users to Get Alerts via Text Message or E-mail for Theater Information, Tickets
Piscataway, NJ, July 9, 2007 – Theater lovers will now have easily accessible and readily available information on the latest shows and information thanks to A4AMobile, the one-stop solution for scalable, results-oriented, mobile marketing, and Telcordia, the leading global provider of telecommunications software and services. The companies today announced the launch of the nation's first carrier-independent, mobile publishing wireless portal - BWYNOW (299669), The Mobile Way to Broadway. BWYNOW is the first application of the joint Mobile Media Initiative launched by the two companies earlier this year.
BWYNOW will provide opted-in theater lovers with Broadway show listings, special offers, insider information and breaking Broadway news as well as information on other theaters in the United States, including those in Houston, Cleveland and Los Angeles. Those interested can text BWYNOW to join or visit www.mybroadway.com to sign up. Alerts will be received via cell phones or e-mail. BWYNOW is the mobile component to MYBroadway.com, a new, interactive Broadway and national theater experience.
"A4AMobile is proud to offer Broadway lovers, producers and theater owners the toolset to move beyond the trap of SMS promotions and onto a mobile wireless platform customized to provide a measurable, scalable value proposition," said Richard Humphrey, CEO, A4AMobile. "We already have some of the biggest shows on Broadway participating, including Rent, Avenue Q, In the Heights and Spring Awakening, and we continue to add new shows, information and promotions."
The technology backbone of this offer is the Telcordia Mobile Messaging and Application Platform, part of Telcordia® Notification Solutions. Previously available only to government entities and financial corporations, the solution is now available to major brands for developing mobile marketing solutions and BWYNOW is the first such solution to market.
"Telcordia's innovation, experience and reach touches nearly every facet of telecommunications and continues to positively impact the way people use technology in their lives everyday," said Adam Drobot, CTO & President, Advanced Technology Solutions , Telcordia. "This latest collaboration with A4A Mobile has resulted in a mobile wireless solution that provides Broadway and national theatre with the opportunity to capitalize on and reap the benefits of the digital economy."
The Telcordia Mobile Messaging and Application Platform is a comprehensive database management and push messaging solution with real time reporting functions. Providing easy integration with existing and new web platforms, the Telcordia Mobile Messaging and Application Platform map solution allows data collection into a single database for both web and mobile. The Telcordia Mobile Messaging and Application Platform provides three push options: e-mail, text messaging, and voice. Collection and push dynamics can be segmented in several categories, with robust group management for targeted clients and customers.
BWYNOW – The Mobile Way to Broadway and MYBroadway.com recently launched an exclusive video series Road to the Tonys, created in association with The American Theatre Wing's 2007 Tony Awards, which are presented by The League of American Theatres and Producers and the American Theatre Wing. The new videos, produced by MYBroadway.com and TonyAwards.com, previews what happens between the nominations and award night. This series is being streamed through individualized MYBroadway Flash9 players embedded on Broadway presenters' websites across the country representing approximately seventy marketplaces.
About A4AMobile
A pioneer in the mobile space, A4AMobile provides a total solution - from concept to service - for entry and growth into the mobile marketplace, connecting directly to consumers at any time on any handset. Working with Telcordia, A4AMobile has created a seamless platform that combines its creative expertise and production facility with state of the art software programming and wireless mobile hosting. For more information, please visit www.a4amobile.com or call 212.391.4007.
Contact:
Sharon Oddy
Telcordia Technologies, Inc.
(732) 699-4203
oddys@telcordia.com
Cheryl Dolby
A4AMobile
(212) 391-4007
cdolby@a4amobile.com