White Paper:
Mobile Broadband: Surf the Broadband Wave With a Customer-Centric Business Model
With mobile broadband becoming more available all the time, and the introduction of smart phones and more applications and content, mobile broadband usage is poised to explode. Some would argue the wave has already hit the market. But if you think that means an automatic windfall for operators, you may be in for a rude awakening. They are challenged to manage this traffic growth, which is increasing at a much faster rate than revenues and creating profitability and customer experience challenges. And they are challenged to identify whether their mobile broadband strategy is to be a bit-pipe access player or to be a value-added player.
In this paper, we'll look at the imminent opportunity of mobile broadband, and assess the competitive threats every provider must grapple with. We'll also explore ways operators can insert themselves into the value chain, protecting their relationships with their customers, and giving themselves every chance to cash in on what needs to be a significant source of future revenue potential.