White Paper:
Customer Experience Management Requires a New "Device Perspective"
The high expectations of mobile customers for performance and satisfaction put tremendous pressure on operators to improve not only the quality of their services but also the delivery of those services. Since "satisfaction" drives business by producing higher Average Revenue Per User (ARPU) and reduced churn, operators must always be looking for ways to optimize service delivery. One of those ways is by monitoring how well devices (handsets) perform in delivering the services in the operator's portfolio.
This white paper discusses why and how a device-based approach to service management can make major differences in customer experience and describes one device performance monitoring solution.
Authors:
Viswanath Kolur, Product Manager, Telcordia
Tom Forsyth, Director - Product Marketing, Telcordia
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